Privacy Policy

Last updated: November 9, 2026

1. Introduction

Welcome to OptiAI® ("the Service," "Application," or "App"), operated by Aspire Digital LLC ("Aspire Digital," "Company," "we," "us," or "our"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our application and tell you about your privacy rights and how the law protects you.

2. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you:

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

4. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Our security measures include:

5. Data Retention and Deletion

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Financial records created in the wealth module — including accounts, transactions, budgets, and income sources — are covered by the same Account Deletion and Backup Systems rules described below; there is no special-cased retention period for financial data.

Log and Activity Records

We keep the following records only for a fixed period and then delete them automatically:

Account Deletion

You may delete your account at any time through your account settings or by contacting support@optiai.me. Upon account deletion:

Data Export

You may request a copy of your personal data by contacting support@optiai.me. We will provide your data in a commonly used, machine-readable format within 30 days of your request, in accordance with applicable data protection laws.

Inactive Accounts

Accounts that remain inactive for 24 consecutive months may be subject to termination. We will attempt to notify you via email at least 30 days before any action is taken on an inactive account. Upon termination of an inactive account, your data will be handled as described in the Account Deletion section above.

Legal Retention

Notwithstanding the above, we may retain certain data as required by applicable law, regulation, or legal process (e.g., tax records, fraud prevention, or dispute resolution). Such data will be retained only for as long as legally required and will be securely deleted thereafter.

Backup Systems

Deleted data may persist in encrypted backup systems for up to 90 days before being permanently purged. During this period, backup data is not actively used or accessible and will not be restored except in the event of a system-wide disaster recovery.

6. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

Legal bases (EEA, UK and Switzerland). We rely on: contract (to run the Service you asked for: accounts, households, modules, AI features you use, payments); consent (tips and news emails, marketing measurement, special-category data you choose to add, child accounts, the AI tutor, Family Safety, connected health data; withdraw at any time); legitimate interests (security, fraud and abuse prevention, service improvement from aggregated data); and legal obligation (tax, accounting, responding to lawful requests). You may complain to your data protection authority (in the UK, the ICO).

7. Third-Party Services

We employ third-party companies and services to operate and deliver the Service. These providers have access to your personal data only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose. By using the Service, you acknowledge that your data may be processed by the following providers:

Advertising Measurement

Your use of the Service may be subject to the terms and privacy policies of these third-party providers. We encourage you to review them. Aspire Digital LLC may change third-party service providers at any time without notice, provided the functionality of the Service is maintained.

7a. Connected Calendars (Google & Microsoft)

When you explicitly connect a calendar, OptiAI performs a one-way, read-only import of your calendar so your events appear alongside your tasks inside your own OptiAI account and so we can send you timely reminders (for example, ten minutes before a meeting) with a one-tap link to join. This integration is entirely optional and is only active for accounts you choose to connect.

Google API Services Limited Use disclosure. OptiAI's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

8. AI and Data Processing

OptiAI uses artificial intelligence to provide personalized recommendations and assistance. Your data is processed to:

Third-Party AI Service

AI features in OptiAI are powered by Google Gemini, a generative AI service operated by Google LLC. When you use AI-powered features, relevant data is sent to Google's servers for processing. Data sent to Google Gemini is processed in accordance with Google's Privacy Policy.

AI Features Are for Adults

Our AI provider's terms do not allow use by people under 18, so we send nothing to an AI model for a user who has told us they are under 18, whose own profile date of birth shows they are under 18, who uses a child account, or who has not yet told us their age. This is enforced on our servers for every AI feature, including chat, messaging apps, the email inbox, document and photo reading, read-aloud and Learning Studio. To confirm you are an adult we keep only your answer (adult or under 18), when you gave it and a log of changes; we do not ask for or store your age for this. An adult parent's own requests about their family are not affected.

Data Sent to AI

Depending on the AI feature you use, the following types of data may be sent to Google Gemini for processing:

Google Gemini is configured for OptiAI in a mode that, per Google's published terms for paid API customers, does not use your inputs to train Google's models. See Google's Gemini API Terms for details.

Live Web Search

To answer questions that depend on current information (for example, business hours, prices, or upcoming events), the AI assistant ("Ask Opti") may perform a live web search through Google. When it does, a short search query derived from your message is sent to Google's search service, and the AI may summarize the results and cite the sources it used. Search results are provided by third parties and may be inaccurate or out of date. We do not use your strictly private health information — such as menstrual cycle, pregnancy, mood, or mindfulness data (Section 8a) — to form web-search queries. Google's handling of search queries is governed by Google's Privacy Policy.

Consent and Control

When you first access a module that uses AI-powered features, you will be presented with a domain-level disclaimer that explains how your data is processed. These disclaimers are shown once per domain (Health, Nutrition & Food, Childcare, and Financial) and must be acknowledged before proceeding. Each disclaimer informs you that data may be sent to Google Gemini for analysis and links to both our Privacy Policy and Google's Privacy Policy.

Your data is never used to train AI models without your explicit consent, and you maintain full control over what data is processed by AI features. You can reset your disclaimer acknowledgments at any time by clearing your app data or contacting support.

8a. Reproductive & Sensitive Health Data (Cycle & Pregnancy)

The Service may include a Cycle & Pregnancy module that lets you track menstrual cycles, fertility and trying-to-conceive (TTC) information, pregnancy details (including conception method, ultrasound images, measurements, pregnancy-related conditions, medications, and baby names), pregnancy loss or termination, perimenopause and menopause, and mood. This category of information is considered a special category of sensitive personal data under many data-protection frameworks and is handled with heightened care.

Storage and Access

Reproductive health data is stored in our database with row-level security. It is strictly private to the account owner by default. This data is not included in the household data-sharing matrix — it is never automatically visible to household members, partners, or other users simply because they belong to the same household. A parent or guardian may track a minor dependent's cycle data within a separate account; that data remains owner-only on that account.

Sharing Is Explicit Opt-In Only

If you choose to share a specific pregnancy or cycle journey with a partner or co-parent, you must explicitly grant access to that individual. You may revoke this access at any time. No sharing of reproductive health data occurs without your deliberate, affirmative action.

AI Processing

AI-powered features within the Cycle & Pregnancy module — such as cycle predictions, fertility insights, baby-name generation, and chat-based assistance — process your reproductive health data via Google Gemini to deliver the feature. This processing occurs under the same terms described in Section 8 (AI and Data Processing). Google, as a paid API customer, does not use your data to train its models. External AI access (for example, via Claude or ChatGPT through OptiAI's MCP integration) requires your explicit grant of the cycle scope and is not enabled by default.

Ultrasound Images and Other Uploaded Files

Ultrasound images and other files you upload in the Cycle & Pregnancy module are stored in a private, encrypted storage bucket. They are accessible only to you via signed URLs that expire after a short period. These images are not accessible to household members unless you explicitly share them.

Retention and Deletion

You can delete individual cycle entries, pregnancy records, or uploaded images at any time within the module. All reproductive health data associated with your account is permanently deleted when you delete your account (within 30 days, as described in Section 5).

Jurisdictional Note

Reproductive health data is subject to additional legal protections and restrictions in some jurisdictions. We are committed to handling this data responsibly and lawfully. If you have questions about how your reproductive health data is protected under the laws of your jurisdiction, please contact us at privacy@optiai.me.

8b. Connected Health Data (Apple Health & Health Connect)

On mobile, you may optionally connect OptiAI to your device's health platform — Apple Health (HealthKit) on iOS or Health Connect on Android — to import health and activity data instead of entering it by hand. This integration is entirely optional, off by default, and only active if you explicitly choose to connect and grant permission.

Our access to and use of Apple Health data complies with Apple's HealthKit requirements, and our access to and use of Health Connect data complies with Google's Health Connect permissions policy. Health-platform data is treated as sensitive personal data and is never used for any purpose beyond delivering the features you have enabled.

8c. Assistant Personalization and Memory

In Settings → Assistant you can tailor how Opti talks to you and what it remembers. These controls are yours alone; nothing here is shared with other household members unless you share it yourself.

8d. Opti Concierge

If Opti Concierge is available to you and you ask it to plan something, we use information you already keep in OptiAI to make a good plan. We send the minimum needed to outside services, and Opti never pays on your behalf in this version.

8d-a. Opti Call Alerts

If you turn on Opti call alerts (United States households), Opti may phone your verified mobile shortly before items you chose, and, if a household member picks you as their backup, about their must-not-miss items.

8d-b. Care Check-ins

Care check-ins let an adult in your household (the "organiser") ask Opti to phone a family member, who may not use OptiAI and may be on a landline, at set times to check they have taken their tablets.

8e. Chat-App Channels (Telegram, WhatsApp, Messenger and Instagram)

If chat-app channels are available to you, you can connect your own Telegram or WhatsApp account to OptiAI from Settings and then send Opti messages, forwarded messages, photos and voice notes in that app to add items such as events and tasks.

8f. Document Vault

If the Document Vault is available to you, you can store copies of documents such as identity papers, policies, warranties, receipts and school papers.

8g. Check-in Calls on WhatsApp (India)

If you set up check-in calls for a parent or relative in India, we process the following to run the service:

8h. Family Safety (Check-Ins and SOS)

If a parent in your household turns on Family Safety, or you choose to let someone check on you, we process the data below. Our data protection impact assessment covers this feature. OptiAI is not an emergency service and never shares this data with emergency services or third parties except as described here.

8i. Importing Data From Other Apps

Settings > Import your data lets you bring information you already keep in another app (for example Cozi, Todoist, Google Keep, Apple Reminders, Notion or a spreadsheet) into OptiAI, from an export file (CSV, text, JSON, calendar .ics or PDF) or screenshots that you choose to upload, or attach in Ask Opti.

8j. Letters to Your Children

If you write a letter to your child in OptiAI, we process the data below to keep it safe and deliver it when you chose.

8k. Family Letters

If you write or receive a family letter (a letter between two members of a household who have accounts), we process the data below to keep it private and deliver it when the writer chose.

8l. Care Team and Care Log

If your family uses Care Team, or you join a family's Care Team as a caregiver, we process the data below to run the care log for the family.

8m. Elder Care (cared-for adults)

If your family uses Elder care in Health > Family, or you are the person being cared for, we process the data below. This is health-related information about an adult, so access is limited to the people the person chose.

8n. Pet Care (pet sitters and walkers)

If your family uses Pets > Care Team, or you look after someone's pet through OptiAI, we process the data below. It describes pets and the family's home, not people's health.

8o. Household Team, Warmth and the Cleaning Schedule

If your family uses Household Team (or you work for a family as staff), we process the data below. It builds on Care Team (8k) and staff are never added to the household.

8p. Learning Studio (Home Learning Records, Tutor and Circles)

Learning Studio is for parents and guardians in the United States who plan and record their children's learning. This section explains what we collect and how we protect it. It adds to Section 10 (Children's Privacy and Parental Data) and, where stricter, it applies. A child never signs up on their own: a parent or guardian creates and controls each child's learning profile, and any sign-in for a child is an account that parent sets up under Section 10a (Child Accounts), which is how we obtain verifiable parental consent under the Children's Online Privacy Protection Act (COPPA).

School Records, Achievements and Insights

The Learning Studio now includes a child's school records (report cards, grades, subjects and teachers, homework, school notices), achievements and awards, learning goals and school history. These used to sit under Childcare, Education. They now follow the same access rule as Learning records.

Early Years (Birth to 5)

Early years in the Learning Studio (infant, toddler, twos, Pre-K 3 and Pre-K 4) is built for a grown-up to use. The activities are opened from your own account and your own device.

AI Tutor (not available for now)

Circles (Parents Only)

Security, Retention and Your Rights

We maintain a written information-security program with access controls and encryption in transit and at rest, and we keep children's data only as long as needed for the purpose: learning records until you delete them or close your account, tutor chat text for 12 months as above, and learning-difference notes until you delete them. We never sell children's data. We do not disclose it to anyone else except our service providers (which act on our instructions) and as the law requires; if we ever wanted to share it for any other purpose we would ask for your separate consent first. You can review, export or delete a child's learning data at any time in the app, or by writing to support@optiai.me, and each consent in Learning Studio can be withdrawn separately.

9. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Google Analytics 4

Our website uses Google Analytics 4 (GA4), a web analytics service operated by Google LLC. GA4 collects anonymized page view data, device and browser information, and approximate geographic location (country/region level) to help us understand how visitors interact with our website. This data is used solely for improving the Service and is not linked to your OptiAI account. GA4 uses cookies to track sessions across pages. Data collected by GA4 is processed in accordance with Google's Privacy Policy.

Meta Pixel

Our website uses the Meta Pixel (formerly Facebook Pixel), an analytics tool operated by Meta Platforms, Inc. The Meta Pixel collects page view and conversion event data to help us measure the effectiveness of our advertising campaigns and understand how users navigate to our site. Meta Pixel uses cookies to track sessions. Data collected by the Meta Pixel is processed in accordance with Meta's Privacy Policy.

Meta Conversions API and First-Touch Attribution (web)

First-touch attribution. When you arrive on our website, the web app records, in your browser, how you got here: any campaign (UTM) parameters on the link, advertising click identifiers (such as Google's gclid, gbraid and wbraid, Meta's fbclid and the Meta cookies _fbc and _fbp, or ttclid), the page you landed on, the origin of the referring site, and your browser's user-agent string. If you then create an account, we store this first touch against your account (the first touch is kept and not overwritten by later visits, except that a later paid-campaign visit replaces an earlier organic one) so we can measure which of our channels bring people to OptiAI. We attribute only accounts created within a few days of that visit. On the native apps we do not use this web capture (see Android install attribution below).

Meta Conversions API (server-side measurement). When you create an account, or make your first paid subscription payment, after arriving from one of our advertisements, our servers may send Meta Platforms, Inc. a limited conversion event ("CompleteRegistration" for the account, or "Purchase" for the first subscription payment, with the payment value and currency). The event may include the Meta cookies or click identifier, your IP address and browser user-agent, and, only if you arrived through an advertising or campaign link, a one-way SHA-256 hash of your lower-cased email address, which Meta uses only to match the event to its own users. We do not send your name, and we never send any health, child, financial, household or other content you keep in OptiAI. Renewals are not reported. These events are not sent if your browser sends Do Not Track or Global Privacy Control, or if you have opted out of marketing measurement. Meta processes this data under Meta's Privacy Policy.

Do Not Track

Analytics tracking (Google Analytics 4 and Meta Pixel) is automatically disabled when your browser's "Do Not Track" (DNT) setting is enabled. We respect this signal and will not load tracking scripts when DNT is active. On our marketing website (myoptiai.com), Google Analytics and the Meta Pixel measure visits and clicks on our sign-up links; they are not loaded when Do Not Track or Global Privacy Control is on, or for visitors in the EU, EEA, UK or Switzerland unless they have opted in.

Native Mobile Apps

Google Analytics 4 and the Meta Pixel (web) are not active in the native iOS and Android apps; the Android app has a separate, consent-based install attribution described below. Web analytics tracking described above applies only to the web version of the Service (optiai.me). Mobile analytics in the native apps is described immediately below.

Mobile Analytics & Advertising Identifiers (Firebase)

In our native iOS and Android apps, OptiAI uses Google Firebase Analytics (Google Analytics for Firebase), a mobile analytics service operated by Google LLC, to understand how the app is used and to measure how people discover OptiAI (for example, install-to-registration attribution).

Data processed by Firebase is handled in accordance with Google's Privacy Policy.

Android Install Attribution (Google Play Install Referrer and Meta app events)

In the Android app we measure which of our advertisements led to an install as described below. The iOS app has no Meta SDK and no advertising-identifier or App Tracking Transparency tracking; it uses only Apple's own Search Ads attribution (below).

9a. Notifications and Notification Emails

If you install our iOS or Android app, we may send you push notifications and notification-related emails — for example reminders you have set up, activity in your household, and occasional messages about features in the Service. These are delivered by OneSignal (see Section 7).

To send them, we provide OneSignal with your account identifier, your account email address, and your device's push token. We also provide a small set of non-identifying attributes — your subscription type, roughly how long you have had an account, a broad activity band, and which parts of the app you use — solely so that messages are relevant rather than indiscriminate. We do not provide OneSignal with any health, medical, reproductive, financial, or children's information, and we do not provide the content of anything you write in the Service.

Onboarding and lifecycle messages. We also send helpful messages by email and push notification after you sign up, such as a setup checklist, a morning briefing or summary, tips for getting more from the Service, a periodic recap, offers about the paid plan, and occasional requests to invite someone or refer a friend. These are sent based on your account state and activity in the Service (for example which setup steps you have completed). You can turn them off at any time in Settings → Notifications (the email and push options there), and every such email contains a one-click unsubscribe link. Opting out stops these messages, not essential service messages such as password resets, security alerts and billing notices.

Lawful basis for tips and news emails. If you are in the EU, EEA, UK or Switzerland, we send tips and news emails only with your consent (for example the optional, unticked box at sign-up, or turning them on in Settings → Notifications); elsewhere we send them on the basis of our legitimate interest in helping you get value from the Service. Where we do not know your country, we use your time zone only to apply the stricter, consent-based rule. Every such email has an unsubscribe link, and you can change the setting at any time in Settings → Notifications.

Life setup reminders. If you start Life setup and leave it unfinished, we may remind you of the next step: at most one message a day, never between 9 pm and 8:30 am in your time zone, by push notification, email, or a chat app you have linked (Telegram or WhatsApp, only if you linked it), for up to about five weeks after your last activity. When a new version of OptiAI introduces Life setup, existing users may receive a short series (one email, then up to one push notification and one email if you have not opened the app) with their personal setup progress. These messages use only your setup progress (which steps are done, skipped or seen, and your overall percentage) and the name of the next step; they never include health, financial or children's details. Turn them off in Settings → Notifications → Setup reminders (which stops every channel), with the "Stop setup reminders" link in any such email, or by choosing "No thanks" when Life setup is offered. We store your setup progress and the state of your setup (started, paused, declined or finished) for as long as you keep your account; deleting your account deletes it.

How to stop receiving them:

If you are in the EU, UK, or California, your rights over this data — including access, deletion, and objecting to direct marketing — are described in Section 6 and can be exercised using the contact details in Section 19.

10. Children's Privacy and Parental Data

The Service includes child care features that allow parents and legal guardians to enter, store, and manage information about their children. This section describes how children's data is collected, used, and protected.

Your Age Band (Adult or Under 18)

We ask each user once whether they are an adult or under 18 and store only that answer (adult or under 18), where it came from (for example the in-app question, Life setup or an invitation) and when it was given or changed — never your date of birth or age. We use it only to switch adult-only features on or off (Family Safety, letting others check on you, the Parent role, bank connections, purchases and calls made by Opti) and to keep a person who says they are under 18 from being a Parent. Changes are kept in a change log for security, and both are deleted with your account. If you close the question without answering, we remember that for a short time so we do not ask again straight away. We record only that the question was answered or dismissed in our product analytics, without your identity in the event details.

Data Collection by Parents

OptiAI does not let a child sign up. Children's data is either entered and managed by parent or legal guardian users on their behalf, or, where a parent has set up a child account under Section 10a (Child Accounts), collected from the child only after the parent's verified consent and only as described there. Data types may include child profiles, vaccination records, growth measurements, developmental milestones, health records, and educational information.

Parental Responsibility

As a parent or legal guardian using the child care features, you represent and warrant that:

How Children's Data Is Used

Children's data is used solely to provide the child care features of the Service, including tracking vaccinations, growth, milestones, and health records. We do not use children's data for advertising, marketing, or profiling purposes. Children's data is not sold to or shared with third parties except as necessary to operate the Service (e.g., cloud infrastructure providers) or as required by law.

Learning Studio (home learning records, the AI tutor, which is not available for now, and Circles) is described in Section 8o and applies additional protections to children's learning data.

Financial data: Kids' Money (Section 11b) lets a parent or guardian keep a teaching ledger for a child (allowance, chore pay, savings goals). It records amounts only, never moves money, is managed by the parent, is not sold or shared for advertising, and is deleted under Section 5 (Data Retention and Deletion).

Parental Rights

You may review, modify, or delete your child's data at any time through the Service. If you wish to request complete deletion of all children's data associated with your account, please contact us at support@optiai.me. We will process such requests in accordance with applicable law.

Compliance

Aspire Digital LLC is committed to complying with the Children's Online Privacy Protection Act (COPPA), the General Data Protection Regulation (GDPR) as it relates to children's data, and other applicable children's privacy laws. If we become aware that children's data has been collected without proper parental consent, we will take steps to delete such information promptly.

10a. Child Accounts (Accounts a Parent Sets Up for a Child)

Notice version 2026-11-02.d1b. This section is our direct notice to parents and guardians under the Children's Online Privacy Protection Act (COPPA) and our notice for the children's laws of other countries. It applies in addition to Sections 8o and 10 and, where stricter, it applies. The operator is Aspire Digital LLC; our contact details are at the end of this section.

Who Creates a Child Account

Only a parent or legal guardian can create a child account. They sign in to their own adult OptiAI account, confirm that they are 18 or older, choose a child in their household who has a date of birth on file, choose which areas the child may use, and give consent. A child cannot sign up, cannot create or change an account, and cannot add an email address, because the account has none. Creating or loosening a child account asks the parent to sign in again first, so someone holding an unlocked parent device cannot do it. Each child account belongs to exactly one household, and a parent of that child in the household manages it.

What We Collect From a Child, and What We Do Not

Parental Consent and How We Verify It

Before we collect anything from a child, the parent reads this notice and gives consent for that child. We keep a record of the consent: which parent gave it, for which child, the notice version, the date, and how it was verified. How we verify depends on the child's age and where the household is:

Your Rights as a Parent or Guardian

Retention

This is our written retention policy for child accounts. We keep a child account's data only while the account is active and consent stands. It is deleted within 30 days of withdrawal of consent or a deletion request, and when the parent or the household deletes their own account. When a child turns 18 the parent and the young adult are offered conversion to a full adult account, and the young adult can download their records. A child account that is not converted is paused shortly after the 18th birthday because the basis of parental consent has lapsed, and is deleted after a further retention period, with notice to the parent beforehand. A child account that has not been used for 24 months is deleted, and we tell the parent at least 30 days before; if the child signs in before then, nothing changes. Consent evidence (the consent record, the card-check references and the emailed-confirmation fingerprints) is kept de-identified for 3 years after the child account is deleted, then deleted. Tutor conversation text follows Section 8o. Backups are overwritten on their normal cycle, as described in Section 5. We never keep a child's data for a purpose other than running the account.

Sharing

Security

We run a written information-security program for children's data: access controls enforced on the server for every table and function, encryption in transit and at rest, step-up sign-in for sensitive parent actions, and one-time, short-lived hand-off codes for signing a child in.

Your Legal Rights by Region

Contact

Aspire Digital LLC, 9600 Great Hills Trail, Suite 150W, Austin, TX 78759, USA. Telephone +1 512-231-2218. Email support@optiai.me (privacy@optiai.me for privacy requests). Write to us to review, export or delete a child's data, to withdraw consent, or about anything in this section. We will respond within the period the law requires.

11. Household Features and Shared Data

The Service includes household features that allow multiple users to share data and collaborate within a shared household. This section describes how shared data is handled from a privacy perspective.

What Data Is Shared

When you join or create a household, certain data may be visible to other household members with appropriate permissions. This may include grocery lists, meal plans, tasks, health data (when sharing is enabled), childcare data, and other information you choose to share. You are responsible for reviewing what data is shared before enabling household sharing features.

Data Ownership

Each user retains ownership of the data they contribute to a household. Shared views are provided as a convenience and do not transfer ownership. When you share data with household members, you grant them a limited, revocable right to view and interact with that data within the Service.

Private and Surprise Calendar Items

You can mark a calendar item as private (only you see it) or hide it from specific people (for example, to plan a surprise) while everyone else who shares the calendar still sees it. You can also choose to show it to others as a "Busy" block, which shows only the time, never the title, notes, place, people or attachments. These choices are enforced on our servers for every way the item can be read, including household owners and administrators, shared calendars, search, reminders, notifications, digests, calls, connected assistants and Opti's answers: a person an item is hidden from is not sent its details, and Opti does not mention it to them. A private item cannot be assigned to someone it is hidden from. Only the person who created an item can change who sees it.

Leaving a Household

When a member leaves or is removed from a household, their access to shared household data ceases immediately. Data contributed by the departing member may remain visible to other household members. The departing member retains their own personal data and account.

Consent

By sharing data within a household, you consent to other household members viewing that information. If you enter information about another person (such as a family member's health data), you represent that you have obtained their consent to do so.

11a. Family Games & Social Features

The Service includes family games and related social features. Some games can be played with other households that you invite by email. When you connect with another household or join a league:

Game and social data is not sold and is not used for advertising. It is shared only with the households and leagues you choose to join and with the infrastructure providers (Section 7) that operate the Service on our behalf.

11b. Financial Data and Household Visibility (Wealth 360)

The Service includes a wealth module for manually tracking financial accounts, transactions, budgets, and income. This section describes who can see that data and how it is handled.

11c. Inbox, App Lock, Ratings & Feedback, AI Usage Records, and Access Requests

12. Pet Data

The Service includes a pet care module that lets you record information about pets in your household. Pet data may include profile fields (name, species, breed, date of birth), vaccinations, weight logs, feeding and activity logs, health events, and milestones.

Pet data is treated like other personal data you enter: it is stored under your account, accessible to household members you share with, and subject to deletion when you delete the relevant record or your account. We do not sell pet data and do not use it for advertising.

When a pet is marked as deceased ("Rainbow Bridge"), the underlying records remain associated with your account so you can keep memorial entries; you can permanently delete a deceased pet at any time from the Pets module.

13. Community Activity Data

The Service includes a community module where you can optionally log volunteering hours, charitable giving, acts of kindness, and other civic engagement activities. By default, every community entry is marked private to your account — these entries are never displayed on a leaderboard, public profile, or shared feed.

Donation amounts are always optional; the Service is designed so that the act of giving is what is recorded, not the dollar figure. If you do enter an amount, it is stored only under your account and used only for your own tracking and Opti Score computation (Section 14).

14. Opti Score and Engagement Metrics

The Service computes an "Opti Score" for each user — a numerical engagement metric derived from how many features across the modules (Home, Health, Wealth, Activities, Childcare, Pets, Community, Settings) you have set up and used. The score and its module breakdown are visible only to you and (where you have explicitly enabled household sharing) to household members.

The Opti Score is an in-product engagement signal. It is not a credit score, health score, fitness score, financial rating, insurance risk score, or any other regulated rating. It is never sold, shared with advertisers, used to gate access to outside services, or used to make decisions that produce legal or similarly significant effects about you. Modules that do not apply to you (e.g., Childcare if you have no children registered, Pets if you have no pets registered) can be opted out so they do not count toward your score.

Historical Opti Score snapshots may be stored to display trend lines, milestones, badges, and streaks. You can request deletion of this history through the Service or by contacting support@optiai.me.

14a. Home-Screen Widgets

OptiAI offers optional home-screen widgets on mobile. These widgets display only non-sensitive summaries — for example, upcoming tasks, item counts, an aggregate Opti Score, and family reward stars. No health or financial data is exposed to widgets. Widget content is derived on your device from data you already see in the app and is not used for any other purpose.

15. Authorized Personnel Access

A small number of authorized Aspire Digital LLC personnel hold administrative roles inside the Service in order to operate it. These roles are governed by an internal access-control list and are scoped as follows:

Every administrative write action (role assignment, statement approval, feature flag flip, etc.) is recorded in an internal audit log. Administrative access to customer data is additionally monitored by automated, near-real-time alerting and an independent daily integrity check, so that access by one administrator is visible to another. We use these logs to detect misuse and to comply with our obligations under applicable data protection law.

16. Influencer / Affiliate Referral Program

The Service operates an influencer referral program. If you apply a referral code at signup or later in the Service, we record:

We do not share your name, email address, health data, financial data, or any other personal content with the influencer themselves. Influencers see aggregate counts of attributed signups and paid conversions and the commission earned. Authorized marketing personnel internally may view individual attributed accounts in order to validate the integrity of the program and resolve disputes (see Section 15).

You may not change or remove a referral code once applied; we keep the attribution intact for the duration of the configured commission window. After that window, the attribution becomes irrelevant to active commissions and is retained only for historical reporting.

Referring a friend (free month)

If you join using another member's referral code, we record that referral and, when you first pay for a subscription, that a payment occurred (not its details), so that we can reward the person who referred you, for example with a free month of the paid plan or Opti Points. We do not share your payment information, name or email address with them.

Partner agency codes

If you enter a partner code (it starts with "PA-") given to you by one of our partner agencies, such as a nanny, doula or newborn-care agency, we record which code you used, when, the household that was active at the time, and the date your free months end. We use this to give you the free months and to credit the agency for the referral. The agency sees only how many families used its code. We never share your name, email address or anything you keep in OptiAI with the agency. Our staff see a masked form of your email (for example j***@example.com) alongside the code. The record is deleted when you delete your account.

17. International Data Transfers

We are based in the United States and our main providers (listed in Section 7) process data in the United States and other countries. When we transfer personal data from the EEA, UK or Switzerland, we rely on the European Commission's Standard Contractual Clauses (and the UK Addendum) in our contracts with those providers, or on a provider's certification under the EU-US Data Privacy Framework and its UK and Swiss extensions. You can ask us for a copy of the relevant safeguards at privacy@optiai.me.

18. Changes to Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

19. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Aspire Digital LLC
9600 Great Hills Trail, Suite 150W, Austin, TX 78759, USA
Telephone: +1 512-231-2218
Email: privacy@optiai.me
Support: support@optiai.me
Website: https://myoptiai.com